David Hixon is a data-driven marketer and NBA statistician with extensive experience in analytics and marketing. They began their career with the Charlotte Hornets as a Database & Information Specialist and have since become an Official Team Statistician for the franchise. David has held various leadership roles at Ally, currently serving as Executive Director of CRM & Marketing Analytics, where they lead product and lifecycle marketing efforts. Prior to this, they worked at Publicis Hawkeye, where they directed analytics and managed major accounts in the financial services sector. David earned a BSBA in Marketing from UNC Charlotte's Belk College of Business.
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