Lynn Lanphier

Lynn Lanphier is an analytics executive with a strong background in building and leading analytics teams focused on marketing optimization and customer experience improvements. Currently serving as the Director of Digital Analytics at Ally, Lynn leads a team that drives strategy and profitability through business intelligence and analytics solutions. Previously, Lynn held leadership roles at U.S. Bank and Norwegian Cruise Line Holdings Ltd., where they implemented data-driven decisions to enhance digital platforms. Lynn's educational background includes a Bachelor of Science in Business Administration with a focus on Marketing from the University of Minnesota and an MBA from Keller Graduate School of Management. Recognized for fostering collaboration and a culture of continuous learning, Lynn thrives at the intersection of customer, marketing, and technology.