Sonia Sheffield

Sonia Sheffield, Ph.D., is a market researcher at Ally, where they work collaboratively with clients to devise research methodologies and analytic strategies that yield valuable insights. With a career spanning over two decades, Sonia has held key positions at notable organizations including TIAA, Sheffield Research and Evaluation, and Chadwick Martin Bailey. They possess expertise in various sectors such as financial services, technology, and healthcare, focusing on areas like market segmentation, ad testing, and client retention. Sonia earned a Ph.D. in Research Methods, Measurement, and Evaluation from Boston College and has engaged in independent consulting work throughout their career.