Guy Colborne is a Design Director at Allye, focusing on the energy transition and connected future, with a career spanning 29 years in mobility, automotive, and industrial design. Since 2003, Guy has been the Managing Director of Artifice Design Ltd, providing consulting services and working with various European clients. Additionally, they serve as an Associate Lecturer at the Royal College of Art, specializing in intelligent mobility and vehicle design. Guy’s past roles include Senior Designer at Daewoo Motor Company and TWR, as well as co-founder and Design Manager for Elemental Motor Company, where they contributed to the development of high-performance vehicles. Guy holds a Master's degree in Vehicle Design from the Royal College of Art and a Bachelor's degree in Industrial Design.
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