Fernando Ruiz

Fernando Ruiz is currently a Senior Business Intelligence Supervisor at WPP Media Services, focusing on campaign improvements through data automation and analytics. With over a decade of experience, they have collaborated with high-profile clients, including Samsung and Mondelēz, and have contributed to significant brand campaigns. Previously, Fernando held various positions, including co-founder of Bubix and roles in ad sales and data strategy at notable agencies. They hold a Bachelor's degree in Social Communication and a Postgraduate degree in Data Science from Anhembi Morumbi University.