Marcio Alves is a Senior Business Intelligence professional with expertise in data analytics and paid media strategies. They hold an MBA in Project Management from USP/Esalq and a degree in Advertising from Universidade Braz Cubas. Currently, Marcio works as a Senior Business Intelligence Analyst at AlmapBBDO, where they continue to leverage their skills in optimizing advertising campaigns. Previously, they provided strategic insights for significant advertising expenditures at WPP, contributing to campaigns for renowned brands. Marcio has also structured paid media departments at multiple agencies and is certified in essential digital marketing platforms.
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