Roberto Medina

Roberto Medina is an accomplished digital marketing professional with extensive experience in performance media management. Currently serving as Especialista de Mídia de Performance at AlmapBBDO since October 2022, Roberto oversees planning, implementation, and performance monitoring of marketing campaigns, with a focus on optimizing investment and conversion metrics for high-profile clients such as Diageo and LG. Previous roles include serving as Coordenador de Mídia de Performance at AlmapBBDO, where responsibilities included campaign performance analyses and budget management across various media channels, as well as positions at MuchMore Digital, Cris Arcangeli, Netshoes, Kalunga, and Iter Agência de Comunicação. Roberto holds a Bachelor's Degree in Information Systems from E-ATT.