For over 20 years, Alpha Food Services has been operating in the Armenian market with a clear mission: to enhance the quality of life in Armenia by introducing diversity, innovation, and the finest experiences of the World’s eno-gastronomic culture. 

We are committed to advancing the culture of preparation and consumption of bakery and confectionery products, food, and both non-alcoholic and alcoholic beverages across professional and household segments—aligning local standards with the best international practices.

To achieve this vision, Alpha Food Service has built a comprehensive ecosystem that combines:
•	Import and distribution of world-class food and beverage brands
•	Delivery of advanced technological and professional solutions for the HoReCa
•	Development of professional communities through knowledge-transfer platforms - The House and The Bake House Studios.

Today, Alpha Food Service is a trusted partner to around 3,000 businesses nationwide, offering a wide and continuously expanding range of products from more than 100 international brands, including IREKS, Martini Professional, Zeelandia, Elle & Vire, Pietro Coricelli, De Nigris, Bongiovanni, Monin, Onegin Vodka, De Kuyper, Zonin, Frescobaldi, Gérard Bertrand, and many others.

Key product categories include:
• Bakery and confectionery ingredients
• Food products
• Alcoholic and non-alcoholic beverages

Through our own retail networks—The House and The Bake House—we also actively contribute to strengthening consumer culture and fostering new culinary standards in Armenia.

Alpha Food Service is currently constructing a modern logistics center and headquarters built in accordance with highest international standards, featuring extensive warehouse capacity and advanced infrastructure that will significantly strengthen the distribution capabilities across Armenia.

Alpha Food Service

The office on Ara Sargsyan street 4 likely focuses on marketing, sales, and logistics, supporting retail and revenue management.

Ara Sargsyan street 4

Alexander Petrosyan

This department manages financial planning, accounting, human resources, and overall administration functions.

Finance and Administration

This department oversees the planning, execution, and optimization of import and logistics operations.

Logistics Management

This department focuses on promoting products and services through various online channels to drive customer engagement and sales.

Digital Marketing

This department focuses on managing and driving sales in the food and beverage sector, particularly within the hospitality and restaurant industries.

Food and Beverage Sales

This department focuses on the creation and enhancement of products through research, innovation, and collaboration.

Product Development

This department oversees the management and strategies involved in retail sales and accounts receivable.

Alpha Food Service

Org chart

Teams

Finance and Administration

Logistics Management

Digital Marketing

Food and Beverage Sales

Product Development

Retail Sales Operations

Offices

Alpha Food Service

Org chart

Teams

Finance and Administration

Logistics Management

Digital Marketing

Food and Beverage Sales

Product Development

Retail Sales Operations

Offices

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