We equip all fit for purpose. We're a 100% Australian-owned family business committed to inspiring all to achieve their goals by providing outstanding high-performance solutions and experiences that equip all fit for purpose. We're dedicated to empowering athletic high-performance, strength and conditioning, and functional fitness professionals and enthusiasts with premium equipment and flooring through pioneering superior fitness equipment and flooring.

We pride ourselves on delivering cutting-edge fitness gear crafted almost entirely from Australian materials and components. Our commitment to excellence ensures that our products lead the industry in quality, design innovation, and functionality.

We actively engage the fitness community to create and refine products that meet real-world training needs. Whether you're a new customer or a long-time partner, we're here to discuss how our gear can support your goals.

Located on the Gold Coast, Australia, our 6000m2 facility houses advanced German Trumpf equipment, including laser cutters, press brakes, CNC punches, and more. We also leverage the latest 3D modelling software and testing protocols to design and rigorously test our products before they reach your hands.

As the largest and most reputable supplier of Australian-made fitness equipment, we’re proud to serve the passionate athletic sport and fitness communities worldwide. 

Connect with us to explore how AlphaFit can elevate your athletic training facilities with unparalleled solutions. 

ALPHAFIT, FIT FOR PURPOSE. 

Health & Wellness

Manufacturing

Sports

AlphaFit

Jamie Montesalvo

Jessica Stretch

Anej Perhavec

James Moreland

Lyndsay Woods

David C Thomas

Blake Faulkner

Shazray Khan

This department oversees and coordinates the organization's operational activities to ensure efficiency and effectiveness in service delivery.

Operations Management

This department focuses on identifying and pursuing growth opportunities to expand the organization's market presence.

Business Development

This department develops and implements strategies to promote products and enhance brand visibility.

Marketing Department

This department focuses on the design and development of innovative products through engineering expertise.

AlphaFit

Org chart

Teams

Operations Management

Business Development

Marketing Department

Product Engineering

Offices