AlphaImpactRx
Ed Smith is an experienced professional in technology and operations, currently serving as Senior VP Technology and Operations at AlphaImpactRx since November 2011. This role follows a tenure at Symphony Health Solutions as Senior Vice President Operations from September 2011 to November 2014, after joining TargetRx in 2000, which was acquired by ImpactRx in 2011. Prior to these roles, Ed served as VP of Production and Technology at TargetRx, and worked as Production/Project Manager at Intelihealth, as well as Production Technology Manager at Competitive Media Reporting from 1984 to 1999. Ed holds a Bachelor of Science degree in Computer Science from Millersville University of Pennsylvania, earned between 1980 and 1984.
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AlphaImpactRx
AlphaImpactRx is the leading provider of primary research-based insights, analytics and solutions to biopharmaceutical, consumer health and medical device companies. Through the combination of its consulting expertise, innovative technology, proprietary physician panels and syndicated data assets, AlphaImpactRx provides market research to help its global healthcare clients make informed and timely business decisions to develop and market their products. AlphaImpactRx brings together two organizations, AlphaDetail and ImpactRx, with significant experience and expertise in healthcare market research. AlphaDetail has been an innovative leader in custom research and influence network mapping across all stages of the brand life cycle. ImpactRx has pioneered mobile research direct from the physician’s office, and has been a leader in measuring the effectiveness of promotion across the biopharmaceutical industry. Its ProVoice offering is a leader in the measurement of professional promotion’s effectiveness for consumer health and medical device brands and its proprietary, longitudinal data asset fuels breakthrough promotion response analytics. Now combined, AlphaImpactRx, integrates the complementary research, analytics and therapeutic expertise of these two organizations to deliver higher-value insight, products and solutions. AlphaImpactRx has office locations in Horsham, PA and San Mateo, CA.