Anna Roback is a seasoned marketing professional specializing in demand generation and account-based marketing with a strong record of success in driving awareness and sales opportunities. Anna currently serves as the Senior Manager of Demand Generation at AlphaSense, having previously held the position of Director of Demand Gen and ABM at Ikigai. With experience at Trilio, Building Engines, Inc., AwareManager, and Aras Corporation, Anna has excelled in crafting and executing strategic marketing programs, including email campaigns, webinars, and digital advertising, resulting in significant increases in website traffic and sales pipeline contributions. Anna holds a Bachelor's Degree in Business, Management, Marketing, and Related Support Services from the University of Massachusetts Lowell.
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