Grace Wachira

Grace Wachira is a seasoned marketing professional with extensive experience in email and retention strategies for eCommerce brands. Currently serving as the Fractional Head of Email & Retention Strategist at Grace Wachira Consulting, Grace collaborates with over 100 successful eCommerce brands to enhance growth through email, SMS, and push marketing. Additionally, as an Email Marketing Consultant at AlphaSights, Grace contributes to enhancing decision-making for investment and business leaders. Previous roles include Lead Strategy Manager at FlowCandy, where strategies focused on retention marketing for 7-figure eCommerce clients, and various managerial positions across several agencies that emphasize email marketing, content strategy, and operational excellence. Grace holds a Public Relations Diploma from the Chartered Institute of Marketing and a Bachelor’s degree in Commerce with a specialization in Marketing from Strathmore University.