AlphaTauri was founded in 2016 and is a stand-alone fashion brand born out of Red Bull that offers innovative fashion technologies integrated with high-quality and uniquely designed styles. The brand combines textile innovations, purposeful design and premium materials to add value to both body and mind.

What makes AlphaTauri unique is the combination of: Innovation and purposeful design, Pioneering technologies, Premium fabrics and materials.

Apparel & Fashion

Design

Textiles

AlphaTauri

The Salzburg office focuses on fashion design, trade marketing, and global consumer product coordination.

Salzburg

The Munich office focuses on product development and management for knitwear and material innovation in the fashion industry.

Munich

Strategically oversees flagship retail operations and brand presence in the UK's vibrant capital.

AlphaTauri

Org chart

Teams

Offices