AlphaTheta’s mission is “One Through Music.” It’s our aim to make meaningful contributions to the world through innovative technology and high-quality audio equipment, software, and services, and by fostering connections with the music community.

AlphaTheta EMEA, is a subsidiary of AlphaTheta Corporation. Our company portfolio includes brands such as AlphaTheta, Pioneer DJ, rekordbox, KUVO, TORAIZ, and Pioneer PRO AUDIO. 

Our DJ business began as a division of Pioneer Corporation in 1994, when we released the world’s first commercially available flat-top DJ CD player, the CDJ-500. Since then, we have built a strong legacy of state-of-the-art products, becoming a leading brand for professional DJs while also providing a pathway for people to begin their DJ journey.

In 2024, we introduced the brand AlphaTheta which propels us into the future while maintaining the quality and innovation you’ve come to expect from us.

The name AlphaTheta directly refers to the brain wave frequencies achieved in optimal performance. Music often guides us into these extremely powerful states of mind. Our aim is to use our innovative technologies in sound and music creation to enable and enrich these peak moments.

Today, AlphaTheta continues to evolve, create innovative products and services, strive for the development of the music industry, and its culture, and take on new challenges.

AlphaTheta Corporation is in the Noritsu Koki (TSE:7744) Group, headquartered in Yokohama.

AlphaTheta EMEA Limited

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