"We love and need the mountains, trails, rivers and wild places. They nourish our spirit. Our mission is—with true enthusiasm—to bring or renew this love to our customers and to each person who works with us." 

Alpine Shop is an Independent Specialty Outdoor Retailer that provides World Class Service to our customers by outfitting them with equipment, inspiration and education. What began in 1973 as a small climbing shop in Webster Groves, Missouri, now serves almost every type of outdoor enthusiast from backpackers, hikers, campers, paddlers, and cyclists, to snowboarders and skiers. After over 35 years in the business, it is our vision to see Generations Transformed through Discovery Outdoors.

To further this aim, we run educational programs designed to help adventurers of all ages experience the outdoors safely and with greater enjoyment. Not only do we guarantee every product we sell will meet our customers’ standards in the field, but we will also back up those products through in-store repairs and tunes when possible, and hassle-free returns when needed.

Finally, we understand that developing this love for the outdoors requires a community, not just one store. Alpine Shop wholeheartedly supports other area organizations dedicated to the preservation of—and access to—our wild places, and to experiential education in the outdoors.

Russell “Holly” and Lisa Hollenbeck
Owners, Alpine Shop

Education

Alpine Shop Ltd

Alpine Shop Ltd's headquarters in Kirkwood, MO, United States

The Columbia office specializes in outdoor gear sales and customer service, catering to adventure enthusiasts in the region.

Columbia

Russell Hollenbeck

Angie Bono

This department specializes in providing outfitting solutions and support for various activities and events.

Outfitting Services

The Purchasing Team at Alpine Shop Ltd is responsible for sourcing and acquiring the highest quality outdoor gear and equipment that meets the needs and preferences of our diverse customer base. This team conducts market research, negotiates with suppliers, manages inventory, and ensures that we stock a comprehensive selection of products for activities ranging from camping and climbing to skiing and cycling. By curating a diverse range of products, the Purchasing Team plays a crucial role in upholding our commitment to providing world-class service and supporting our community's outdoor adventures.

Purchasing Team

This department focuses on promoting and selling products or services to customers.

Sales Department

This department oversees the management and coordination of bike shop activities and services.

Bike Operations

This department manages the overall functioning and performance of retail outlets, ensuring effective sales and customer service.

Alpine Shop Ltd

Org chart

Teams

Outfitting Services

Purchasing Team

Sales Department

Bike Operations

Retail Operations

Offices

Alpine Shop Ltd

Org chart

Teams

Outfitting Services

Purchasing Team

Sales Department

Bike Operations

Retail Operations

Offices

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