Price is the Chief Executive Officer of Alpine Testing Solutions, Inc., where they lead strategic direction, operational excellence, and a culture of innovation to advance the company's growth and impact. They also serve on the Executive Advisory Council for the Most Fundable Companies program at Pepperdine Graziadio Business School, helping to build partnerships, fundraising, sponsorships, grants, and media placement. Price has previously led multiple ventures in senior roles, including Chief Executive Officer of BHRAC LLC (2017–2019) and Founder of Safetan Health & Beauty (2001–2013), and founded Triton.Ag as CEO/Founder (2023–2024). Their background also includes leadership at Premiere Velocity as Managing Director (2007–2018) and Managing Director at Hertz (2011–2015), along with advisory and innovation-focused roles at Founder Institute (Head of Corporate Innovation, 2022–2023) and Purdue DIAL Ventures (Entrepreneur in Residence, 2023).
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