Alice Phillips

Alice Phillips is a dedicated professional with extensive experience in retail and outdoor activities. Currently serving as a Store Hero at Alpkit and a Swim Guide for SwimTrek, Alice excels in customer engagement and event management. Previous roles include Retail Store Manager and Assistant Retail Store Manager at Alpkit, where responsibilities encompassed team management, banking, and community building. Alice also holds the title of Chief Mermaid at Always Swimming Wild, promoting the benefits of wild swimming, and serves as an ambassador for The Lake District through social media and travel writing. Earlier experiences include leadership roles at PGL Travel and various positions in customer service and retail. Alice holds a degree in Choreography and Dance with English Literature from the University of Winchester.