Lida Prieto

Lida Prieto is an experienced Senior Marketing Director specializing in FMCG categories including Alcoholic Beverages, Beverages, Personal Care, Home Care, and Foods, with a proven track record in various LATAM markets such as Mexico, the Dominican Republic, and Colombia. Lida has successfully led diverse teams and strategic initiatives that resulted in significant growth and brand establishment, notably achieving high market shares and sales volume increases across multiple product lines. With a strong background in brand building from inception to hypergrowth, Lida's expertise encompasses innovation development, media strategy, and analytical leadership. Currently, Lida serves as the Marketing Director at Alquería. Lida holds a degree in Marketing from Universidad de Los Andes.