ALR is a Northern California based agency representing lighting and controls manufacturers. ALR was founded on the simple premise of providing the best possible customer service while operating with the utmost integrity. This has been the core philosophy of ALR for over 50 years, and remains the cornerstone principle of the employee-owned company's culture today. ALR operates in Northern and Central California, Northern Nevada, and Oregon/SW Washington. 

Commercial Real Estate

Construction

Property Management

ALR's headquarters in Oakland, CA, United States

The Sacramento office focuses on providing lighting application support and sales for lighting controls and specifications.

Sacramento

The Reno office focuses on managing projects and selling specifications, ideally positioned for the regional market.

Reno

Kasey Jenkins

Rob Borland

Dave Ruth

Todd Henry

Reggie Miller

David Holling

Staci Walker

Katie Valladao

The Sales Operations team at ALR plays a critical role in streamlining the sales process and enhancing customer experience. This team is responsible for managing order administration, providing accurate quotations, supporting specification sales, and ensuring effective communication between sales representatives and customers. By focusing on application support and project order entry, they enable the sales team to deliver exceptional service and maintain ALR's reputation for integrity and customer satisfaction.

Sales Operations

The Technical Support Team at ALR is dedicated to providing expert assistance and solutions for lighting and controls systems. They specialize in troubleshooting, installation support, and integration of automated shading systems, ensuring that clients maximize the efficiency and performance of their lighting products. With a commitment to exceptional customer service, this team plays a vital role in upholding ALR's core philosophy of integrity and client satisfaction.

Technical Support Team

This department focuses on assisting customers by resolving their inquiries and providing support for products or services.

Customer Support

This department handles the processing and oversight of project orders throughout their lifecycle.

Order Management

This department oversees and coordinates projects, ensuring they are completed on time and within budget.

Project Management

This department provides maintenance and support for technical systems and equipment.

ALR

Org chart

Teams

Sales Operations

Technical Support Team

Customer Support

Order Management

Project Management

Technical Services

Offices

ALR

Org chart

Teams

Sales Operations

Technical Support Team

Customer Support

Order Management

Project Management

Technical Services

Offices

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