Sima Taleb

Sima Taleb is an event and brand development expert with 15 years of experience in global event management and brand strategy. Currently serving as the Events Director at Alsayegh, Sima also founded Petilou, a premium organic brand for newborns and children. Previously, Sima held roles such as Senior Account Manager at Action Impact and Director of Events at Brandbox Agency, where they managed large-scale projects and cultivated strategic partnerships. Sima earned a Bachelor of Arts in Mass Communications from The American University in Cairo and a Diploma in Events & Fashion Marketing from Collège LaSalle, Montréal.