Established by Alserkal in 2008, Alserkal Avenue is a renowned cultural district of contemporary art galleries, non-profit organisations, and homegrown businesses in the Al Quoz industrial area of Dubai. Spread across 500,000 square feet, Alserkal Avenue is a vibrant community of visual and performing arts organisations, designers, and artisanal spaces that have become an essential platform for the development of the creative industries in the United Arab Emirates. As one of the region's foremost platforms for contemporary art, Alserkal Avenue provides cultural experiences for local, regional, and international audiences. Alserkal Avenue features Concrete, a multi-disciplinary space conceptualised and programmed by Alserkal. Concrete was inaugurated in 2017 as the first building in the UAE to be completed by the Office for Metropolitan Architecture (OMA), founded by Rem Koolhaas. An adaptable venue, Concrete's ability to metamorphose to bring creative visions to life makes it suitable for international, museum-grade exhibitions as well as events across art, design, fashion and the performing arts. Concrete has been shortlisted for the 2019 Aga Khan Award for Architecture, marking the first time a project in Dubai has been shortlisted for this prestigious award. This is also the first time a project by the Office for Metropolitan Architecture has been shortlisted. Founded by Emirati businessman and patron, Abdelmonem Bin Eisa Alserkal, in 2007, Alserkal is a socially responsible cultural enterprise, which is deeply engaged with the arts locally, regionally, and internationally. Through Alserkal Avenue, Alserkal has cultivated a creative economy in Dubai, supporting cultural production and spearheading disruptive business models, including the OMA-designed Concrete.

Museums

Performing Arts

Alserkal

Alserkal's headquarters in Dubai, United Arab Emirates

This department is responsible for producing visual content and design solutions that effectively communicate the organization's message.

Creative Services

The Operations and Support team at Alserkal plays a crucial role in ensuring the seamless functioning of Alserkal Avenue, managing day-to-day operations, facilities, and resources. This team handles administrative tasks, human resources, finance, and IT support, while also coordinating events and programs to enhance the cultural experiences offered. Their efforts are vital to maintaining a thriving environment for artists, businesses, and the community within this dynamic cultural district.

Operations and Support

The Marketing and Communications team at Alserkal is responsible for promoting the vibrant cultural offerings of Alserkal Avenue, engaging local and international audiences through strategic marketing initiatives. They manage multi-channel communication efforts, oversee digital marketing campaigns, and curate events that highlight the contemporary art scene while fostering community relations. This dynamic team collaborates to elevate Alserkal's brand presence, drive attendance at exhibitions and performances, and support the overall mission of advancing Dubai's creative economy.

Marketing and Communications

The Creative and Design team at Alserkal plays a pivotal role in shaping the visual identity and strategic direction of Alserkal Avenue. They are responsible for curating innovative design concepts for exhibitions, events, and promotional materials that enhance the cultural experience of the community. Through collaboration with artists and cultural organizations, this team spearheads initiatives that reflect contemporary art trends while fostering a unique atmosphere that promotes creativity and engagement within the vibrant Alserkal district.

Creative and Design

This department manages financial reporting, budgeting, and accounting functions.

Finance Department

This department focuses on planning and executing digital marketing strategies to promote products and engage customers.

People (2)

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Other teams

Operations and Support

Marketing and Communications

Creative and Design

Finance Department

Digital Marketing