Al-SHAHEERA is Iraq's leading brand in the luxury beauty retail sector. With 300 passionate employees working across 16 marketing branches, Al-SHAHEERA connects customers and beauty brands within the world's most trusted and dynamic beauty community. We serve a highly engaged beauty community of millions across our multi-channel network, including our e-commerce and digital platforms, offering seamless, personalized, and immersive experiences at every touchpoint.

With a curated selection of nearly 400 brands, along with our own private label, Al-SHAHEERA Collection, we offer a unique and diverse range of luxury beauty products, carefully tailored to meet our customers' needs—from fragrances to makeup, haircare, skincare, and more. We are constantly reimagining the world of luxury beauty products.

Since our founding in 1998 in Baghdad, Iraq, we have been revolutionizing the luxury beauty retail industry. Today, we continue to break boundaries to further our mission: to champion a world of inspiration and inclusivity, where everyone can celebrate their own beauty.

AlShaheera

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