ALSHIAKA
Desar Ezzi is a seasoned professional with extensive experience in managerial roles across various industries. Currently serving as a Senior Category Manager at ALSHIAKA since July 2023, Desar previously held the position of Commercial Manager at Change Group from July 2022 to July 2023. Desar operates a tailored business as the Owner and General Manager of Platina Tailoring from October 2010 to August 2022. Additional roles include General Manager at Dallah Albaraka, Business Consultant at Alawadiliah Group, and Procurement Head at Point. Your Marketing Investment Partner, where Desar supported Procter & Gamble's POSM Procurement. Desar's earlier career includes positions such as Business Development Manager, Marketing Manager, and Brand Specialist at Desar Group. Desar holds a Bachelor’s degree in Accounting and Finance from the American University of Sharjah, completed in 2009.
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ALSHIAKA
From the heart of our ancient Arabic culture, The idea of Thobe “Alshiaka” emerged. Covering most areas in the Kingdom of Saudi Arabia with several designs that satisfy different tastes and age groups. The idea of Thobe “Alshiaka” started through Donia Alaswaf establishment, which provided various kinds of high-end men's fabrics in the heart of the city of Taif. From there, the effort of expansion and development in the world of Thobes started, where the company commissioned studies to further develop the concept of the traditional Saudi Thobes and move into the industry of ready-made Thobes. The transformation began under the name of Donia Alaswaf establishment to the leading brand in the Saudi market “Alshiaka”. The production of Alshiaka Saudi thobe “classic” began, which was developed to meet the local market demands on sizes and Classic elegant tailoring while keeping the identity of the historical Saudi Thobe. The company's ambitions did not stop there, additional studies were conducted to meet other needs in the Saudi Thobes’ industry.This lead to the launch of the brand (Re Thobe) which targets the desires of a modern and expressive younger community in a sporty and youthful spirit. The development still continues with “Alshiaka” where the thought to meet the special needs of official occasions, seasons and events by introducing the brand (Zakhrafat) that provided Thobes with embroidery and oriental themes; inspired by our Arabic culture. Recently, the company introduced the brand (AlShiaka); a premium end brand with high quality fabrics and details in the utmost precision.