Founded in New York 1946, Alsta is a testament to timeless craftsmanship and precision. Our journey began with ladies’ and men's dress watches and later chronographs. In the late 1960s, we embraced the era of steel sports watches, launching our Nautoscaph and Superautomatic families. Despite the challenges of the 'quartz crisis', Alsta's spirit remained undeterred. In 2017, we made a triumphant return, resurrecting the brand and continuing our legacy of creating watches that stand the test of time. Our Superautomatic model, famously worn by Richard Dreyfuss's character in the 1975 blockbuster, 'Jaws', remains our bestseller.

Today, Alsta is more than just a watch company. We are a symbol of resilience, a testament to timeless style, and a beacon of precision and quality. Our watches are meticulously crafted, blending traditional watchmaking techniques with modern technology to create timepieces that are as durable as they are stylish. Our vision is to be a key part of the lives of style-conscious, sophisticated, and discerning individuals who appreciate aesthetics. Our purpose is to encourage the wearer to be authentic, purposeful, and proud of their sophistication.

Building on our rich history, Alsta has a promising future. We dedicated 2023 to refining our vision, mission, and strategy. Our brand values of authenticity, sophistication, and purpose guide us as we continue to create high-quality, stylish watches that resonate with our customers. Our watches are more than just timekeepers; they are companions for life's adventures, whether you're exploring the depths of the ocean, riding your motorbike across the desert or navigating the hustle and bustle of city life. Our commitment to these values sets us apart in the watch industry.

Experience the Alsta difference. Join us on our journey, as we continue to craft timepieces that are not just instruments of time but symbols of a timeless legacy.

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