Jenna York

Jenna York is a dynamic leader with extensive experience in the health and fitness industry, currently serving as Co-Founder of LF3, where they create personalized group training systems for wellness clubs. They previously held the position of Director of Operations at Greco Fitness, successfully developing scalable franchise models and pivoting the business to hybrid training during shutdowns. Jenna's background includes a strong academic foundation as a dual B.S. graduate in Accounting and Management from Purdue University, where they were also a NCAA Division I student-athlete and swim team captain. They have also held various roles in finance and assurance at firms like Deloitte and invested in member experience as Vice President at multiple organizations.