Will Dobson

Will Dobson is a dedicated commercial and people leader with 12 years of experience in rapidly scaling direct-to-consumer market disruptors. They played a key role at Freddie's Flowers, increasing active customers tenfold over five years. Will's expertise encompasses data-led decision making across various domains, including marketing, operations, and product development. They currently serve as Commercial GM at both Montu UK and Alternaleaf UK, following a tenure as COO at Oscar's Farm and various roles at Abel & Cole. Will earned a Bachelor of Science in Geography from Lancaster University.