altr is a digital fashion platform dedicated to unlocking the value of cultural heritage, archive collections, and vital historic narratives.

We help our partners unlock the value of existing assets by digitising, showcasing, and commercialising fashion archives, powered by web3 technology.

altr is backed by the leading fashion tech company Farfetch and the leading web3 accelerator Outlier Ventures.

The value of fashion archives, until now, has been trapped in their physicality. altr’s mission is to preserve fashion heritage by giving it new life and attaching contemporary relevance in digital spaces, through elevated luxury experiences and digital savoir-faire.

altr’s vision is to sensitively propel the longevity of fashion heritage, make it accessible to the digitally-focused generation and generations to come, celebrate culture and individuality in fashion, and inspire future generations of creativity.

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