Rick McBride

Rick McBride is an experienced professional in demand generation and go-to-market strategy, currently serving as the Demand Generation Manager at ALTR since September 2024. Prior to this role, McBride held various positions at Proven Optics from October 2022 to September 2024, including Director of GTM Strategy and Manager of Business Development, focusing on key initiatives such as application consolidation, budget management, and cost recovery across multiple industries, including banking, healthcare, and manufacturing. Experience at PowerChord, Inc. and Aerotek further bolstered McBride's expertise in sales development and recruitment, while a Bachelor of Science degree in Communication from Rensselaer Polytechnic Institute laid a strong educational foundation for a successful career.