Allison Sauer

Allison Sauer, MBA, has extensive experience in brand management and marketing within the tobacco industry, currently serving as Global Senior Brand Manager at Altria Ventures since June 2014. In this role, Allison leads the marketing team focused on the international expansion of on! nicotine pouches. Previous experience includes positions at Philip Morris USA as Brand Manager, where Allison developed a pilot loyalty program, and Associate Brand Manager, responsible for retail store design for the IQOS product. Additional roles include Associate Manager and Specialist within Digital & Marketing Services, managing retail design and consumer engagement initiatives. Allison holds a Master of Business Administration from William & Mary and a Bachelor's degree in Marketing from Penn State University.