Chris Higgs

Chris Higgs, MBA, has extensive experience in brand management within Altria, starting as a Brand Intern in 2011 and progressing through various roles including Assistant Brand Manager, Territory Sales Manager, and Senior Brand Manager. In the current position since February 2019, Chris manages large equity promotions and communications for segments of the Copenhagen brand. Chris holds a Master of Business Administration from Duke University's Fuqua School of Business and a Bachelor of Science in Marketing from Indiana University's Kelley School of Business.