Colin McCool

Colin McCool currently serves as a Consumer Journey Manager at Altria, where responsibilities include consumer and enterprise strategy, consumer journey mapping, and transition strategy since January 2021. Previously, Colin held the role of Assistant Brand Manager focusing on brand equity, marketing communications, and transition strategy for IQOS. Prior experience includes account leadership at GSD&M, managing advertising and experiential marketing for the United States Air Force Recruiting Service, and consulting on branding strategy for The Festy music festival. Additional experience encompasses positions in marketing and land management, as well as research roles at the University of Virginia where Colin contributed to studies on watershed acidification and evolutionary science. Colin holds a Master of Science in Creative Brand Management from VCU Brandcenter and dual Bachelor's degrees in Environmental Science and Biology from the University of Virginia.