Melanie Wu

Melanie Wu is a seasoned professional in the field of advanced analytics and brand management, currently serving as Senior Manager of Advanced Analytics at Altria since June 2015, where leadership of a multi-level team of data scientists is a key focus. Previous roles at Altria include Brand Manager, Senior Associate Brand Manager, Senior Financial Analyst, Senior Brand Analyst, and Brand Analyst, highlighting a comprehensive background in strategic planning, digital marketing, revenue growth management, and product launch management. Prior to these positions, Melanie gained valuable experience as a Research Assistant at the McIntire School of Commerce, a Brand Management Intern at Altria, and internships at sweetFrog Enterprises and BeSprout Technology. Melanie holds a Bachelor's degree in Marketing and IT Concentrations from the UVA McIntire School of Commerce.