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Melissa Burroughs

Managing Director, Consumer Insights Non-nicotine Innovation

Melissa Burroughs possesses extensive experience in consumer insights and marketing research, primarily at Altria from 2006 to the present, where roles include Managing Director, Consumer Insights Non-Nicotine Innovation, and Managing Director, Consumer and Marketplace Insights - Corporate Strategy. Prior to Altria, Melissa worked as Market Research Manager at Royal Caribbean Cruises, Ltd., and as Brand Research Manager at Capital One. Additional experience includes positions at Directions Research, Inc., and RTI International, focusing on account management and survey specialization. Melissa holds a Master of Arts in Sociology with a concentration in Survey Methods and Statistics from the University of Virginia, and a Bachelor of Arts in Sociology, alongside minors in Psychology and Statistics from James Madison University.

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