Ryan Melnikas

Ryan Melnikas is an experienced professional currently serving as Senior Manager of Strategy, Consumer, & Marketplace Insights at Altria since June 2013. In this role, Ryan has successfully led projects that integrate qualitative and quantitative research to inform company strategy and identify emerging consumer segments. Prior experience includes a Marketing and Merchandising Internship at Colony Brands, where Ryan utilized market research and quantitative models to enhance product mixes, and an Account Specialist position at Jones & Bartlett Learning, achieving significant sales increases. Ryan holds a Master of Decision Analytics from Virginia Commonwealth University, an MBA in Consumer Marketing and Business Analytics from Indiana University, and a BA in Sociology and Psychology from Wheaton College.