Seth Powers

Seth Powers is a seasoned marketing professional with extensive experience in digital strategy and consumer marketing. Currently serving as Senior Manager of Enterprise Marketing Strategy at Altria since July 2018, Seth has developed enterprise strategies that optimize marketing channels across the company's product portfolio and facilitate the transition to smokefree products. Prior roles at Altria include managing digital strategies for Marlboro's platforms and leading content creation for IQOS during its initial US expansion. Before joining Altria, Seth worked at Capital One, where responsibilities included overseeing digital marketing initiatives and creating a successful direct mail strategy for the Spark small business card. Early career experience includes a marketing associate position at the Virginia Lottery, where contributions to the "We're Game" brand campaign led to significant sales growth. Seth holds an MBA from Duke University's Fuqua School of Business, an MS in Brand Management from VCU Brandcenter, and a BS in Marketing and Advertising Strategy from Virginia Commonwealth University.