Aluf Sport Company founded 33 years ago in a small shop in the old town of Beer Sheva;

today we operate a retail store chain and a very strong wholesale division.
Aluf Sport is a leading retailer and wholesaler with a distribution network of over 200 stores
across Israel. We are the sole distributor for global brands such as Le Coq Sportif, New Era Cap
Company, Original Penguin and many more.

We are looking to grow our retail and wholesale business and actively searching for global
brands. We operate in a competitive and developed market with population of approximately 9
million people with healthy appetite for shopping. Our market is craving for the entry of
additional global brands, there are endless shopping centers existing and planned with over one
square meter of commercial area per person.

We are experienced, well connected and know our market inside out.

We never compromise; we aim higher, better and faster.

Aluf Sport is looking for true partnerships with global brands that are interested to launch
successfully in the Israeli market.

ALUF SPORT

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