Paul Burke

Paul Burke is an experienced brand strategist with a diverse background in brand management and marketing across the travel technology sector. Notable positions include serving as Head of Global Brand at Amadeus IT Group, where Paul led global brand strategy and a successful corporate rebranding program. Prior to this, Paul was the Director of Brand Strategy at BrandCulture Company, LLC, and during a freelance tenure, contributed expertise as a Brand Strategist. Additional roles at Amadeus involved leading marketing and strategy for various segments, focusing on product positioning and revenue generation in the EMEA region. Paul holds a MiniMBA and has a proven track record of driving brand activation and measurement.