Amaranth is a data-driven marketing services firm focused on how real decisions take shape.

We help brands connect with Transumers — high-value consumers in motion whose shifting context reveals intent, confidence, and capacity to spend. Rather than relying on static segments or channel-first planning, our approach centres on behavioural signals that indicate when attention opens, interest builds, and motivation strengthens.

Transumers do not move through linear funnels. Their choices evolve across environments, moments, and mindsets, requiring strategies that adapt to changing contexts. By aligning message, timing, and environment, we help brands remain present as decisions develop, not only at the point of conversion.

We partner with brands across a wide range of categories and use cases, supporting insight, strategy, and coordinated multi-platform execution. Our work is designed to remain flexible as consumer behaviour shifts, ensuring marketing feels relevant, timely, and grounded in how decisions are actually made.

Amaranth Canada Ltd.

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