Aamir Sofi is a Senior BIE Manager at Amazon with over 10 years of experience in self-serve analytics and business intelligence. They previously worked as a Business Analyst at Tapzo and held various roles at Amazon, including Business Intelligence Engineer II and Senior BIE Manager. Aamir has successfully launched over 50 use cases and 30 self-serve dashboards, significantly contributing to revenue generation and operational efficiency across multiple products. They have built and led a team of over 25 BA/BIEs, focusing on business partnering and automation to drive performance metrics within the organization. Aamir holds a Master of Computer Applications from Rose Garden High School.
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