Abhijitha Babu

Sr. Business Intelligence Engineer at Amazon

Abhijitha Babu is a seasoned professional in business intelligence and analytics, with extensive experience at Amazon from August 2019 to March 2025 as a Sr. Business Intelligence Engineer, focusing on automating tools and optimizing revenue forecasts. Previous roles include Business Intelligence Engineer at Amazon, where analytics efforts increased advertising revenue, and Analytics Student Consultant at Carlson Analytics Lab, emphasizing user experience and product recommendations. Abhijitha also worked as a Business Analyst at Tiger Analytics, achieving significant cost savings for a leading US electronics retailer, and contributed as a Decision Scientist and Trainee Decision Scientist at Mu Sigma Inc., enhancing pricing strategies and managing promotional calendars. Abhijitha holds a Master of Science in Business Analytics from UMN Carlson School of Management and a Bachelor of Technology in Computer Science from SRM IST Chennai.

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Amazon

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Amazon is an American multinational technology and vast Internet-based enterprise that sells books, music, movies, housewares, electronics, toys, and many other goods, either directly or as the middleman between other retailers and Amazon.com's millions of customers. More specifically, they are a company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. Their mission is to be Earth's most customer-centric company. Its actions, goals, projects, programs, and inventions begin and end with the customer top of mind. Amazon was founded by Jeff Bezos. Initially an online marketplace for books, it has expanded into a multitude of product categories: a strategy that has earned it the moniker The Everything Store. It has multiple subsidiaries including Amazon Web Services (cloud computing), Zoox (autonomous vehicles), Kuiper Systems (satellite Internet), and Amazon Lab126 (computer hardware R&D). Its other subsidiaries include Ring, Twitch, IMDb, and Whole Foods Market. Amazon has earned a reputation as a disruptor of well-established industries through technological innovation and mass scale. As of 2021, it is the world's largest online retailer and marketplace. In 2021, it surpassed Walmart as the world's largest retailer outside of China, driven in large part by its paid subscription plan, Amazon Prime, which has over 200 million subscribers worldwide. It is the second-largest private employer in the United States. Amazon also distributes a variety of downloadable and streaming content through its Amazon Prime Video, Amazon Music, Twitch, and Audible units. It publishes books through its publishing arm, Amazon Publishing, film and television content through Amazon Studios, and has been the owner of film and television studio Metro-Goldwyn-Mayer since March 2022. It also produces consumer electronics—most notably, Kindle e-readers, Echo devices, Fire tablets, and Fire TVs.


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