Aj Cappelli

Principal Business Lead, LCS

AJ Cappelli is an accomplished business leader with extensive experience in driving growth and innovation in the advertising and technology sectors. As a Principal Business Lead at Amazon from January 2019 to April 2025, AJ focused on full-funnel advertising strategies at scale. Previously, AJ served as SVP of Sales for North America at Vidsy, where a creative technology engine facilitated efficient ad production for brands across multiple digital platforms. Additionally, AJ held the position of VP of Customer Growth at DISQO, supporting agile consumer feedback solutions, and led client partnerships for CPG at Oracle Data Cloud, enhancing digital marketing initiatives through data management and audience insights. AJ earned a Bachelor of Arts in Economics from the University of Massachusetts Amherst.

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