Alexa Shoen is a seasoned professional with extensive experience in product marketing, content design, and UX copywriting across leading tech companies. With roles at Microsoft and Amazon as a Senior Product Marketing Manager, Alexa has driven go-to-market strategies and developed user personas to enhance AI integration and support third-party sellers. Previous positions at Facebook and TikTok involved strategic planning and mentoring, focusing on data transparency and creative advertising solutions. Alexa's entrepreneurial spirit led to the establishment of Shoen Creative, a successful content studio, and the authorship of a well-received career guide on entry-level job searches. Academic credentials include a Bachelor of Arts in English Language and Literature from the University of Notre Dame and a Master of Arts in Performance (Jazz Vocals) from Leeds College of Music.
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