Alexandra Cohen

Alexandra Cohen is a skilled Sr. Brand Strategist currently at Amazon in the Brand Innovation Lab, focusing on strategy for US Non-Endemic brands. Prior to this, they held various strategic roles at notable agencies including Anomaly and Droga5, where they contributed to significant campaigns for IHOP and Hershey's. Alexandra began their career in marketing coordination at Lionsgate and has a strong foundation in brand strategy, having worked with a range of clients in sectors like hospitality, retail, and consumer products. They have a track record of innovation and effectiveness, evidenced by their involvement in award-winning campaigns.