Alistair Baldrey

Alistair Baldrey has a robust background in category management and commercial leadership within the consumer electronics and retail sectors. Alistair's experience includes serving as Category Lead at Coles and holding various significant positions at Carphone Warehouse, including Category Manager and Head of Proposition. At Amazon, Alistair has advanced from roles such as Head of PC Hardware and General Manager of multiple categories to the current position of Director for Consumer Electronics. Alistair also completed a Commercial Graduate training scheme at BOC and holds an MA in Natural Sciences (Chemistry) from the University of Cambridge.