Alyssa Palermo

Alyssa Palermo is a Senior Brand Strategist at Amazon since May 2022, previously serving as Associate Director of Strategy at Ogilvy from September 2017 to May 2022. At Ogilvy, Alyssa worked with notable clients including Coca-Cola, Walgreens, and Merck, focusing on developing comprehensive social strategies aligned with business objectives. Alyssa has been recognized as a 2020 Effie Finalist for the integrated campaign for TaskRabbit and has led major projects, including a successful $1.5M revenue-generating Black Friday campaign for Lacoste. Previous experience includes roles at Big Spaceship, 360i, and various internships, contributing to campaigns for global brands like Samsung and Smirnoff. Alyssa holds a Bachelor of Science degree in Advertising from Boston University.