Amanda Engel is an accomplished professional with a diverse background in operations, business development, and eCommerce. Currently serving as President of DAKOTA WATCH since January 2024, Amanda oversees global sales operations and supply chain logistics for the 70-year-old brand. As Chief Executive Officer of Pelz Gear since April 2022, Amanda leads a marketplace agency specializing in Amazon and digital marketing strategies. Previous experience includes consulting for Amazon, where expertise in Vendor and Seller Central was developed, and a role as Vice President of Sales at The Fischer Group, where an Amazon sales department was established. Amanda has built a strong foundation in marketing and communication with a Bachelor of Science degree from Miami University.
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