Arantxa Echavarría is currently a Campaign & Creative Manager at Amazon Ads, specializing in digital strategy and creative optimization. Previously, they served as a Social & Online Brand Coordinator for La Roche-Posay at L'Oréal, where they led comprehensive digital strategies and achieved significant growth in brand visibility and sales. Arantxa began their career as an eCommerce intern at Colgate-Palmolive, progressing to an eCommerce Analytics & Content Audit Analyst, where they developed data-driven solutions for marketing. They hold a Business Administration and Management degree from Universidad La Salle and a Digital MBA from ISDI.