Arpan Shah is a seasoned technology professional with extensive experience in software architecture and data solutions. Currently serving as a Senior AdTech Solutions Architect at Amazon Ads since October 2021, Arpan focuses on innovative technologies within the AdTech and MarTech domains, developing a shared solution delivery platform utilizing advanced data analytics and machine learning. Prior experience includes roles as a Senior Data Architect at Amazon Web Services, where Arpan assisted financial services and media clients in optimizing cloud strategies, and as a Solutions Architect and Project Lead at Freddie Mac, overseeing platform migrations. Arpan also co-founded INOVVO, a technology analytics firm, and held various leadership positions at comScore, expanding capabilities in marketing insights and behavioral analytics. Arpan's career began in software engineering, following a Bachelor’s degree in Computer Science from the University of Maryland and a Master's in Telecommunications from George Mason University.
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