Awilda Hancock

Awilda Hancock serves as the Global Head of Marketing at Amazon since January 2021, overseeing growth and revenue objectives for the Fire Tablet devices division. Prior roles include Global Head of High Traffic Events at Amazon, where leadership of data-driven sales and marketing programs took place, and Total Toothpaste Brand Marketing for Colgate-Palmolive, responsible for the largest brand in the oral care portfolio across multiple regions. Additionally, at Colgate-Palmolive, Awilda held the position of Innovation Lead for Softsoap Liquid Hand Soap, recognized with a Marketing Performance Achievement Award for developing successful product innovations. Earlier experience includes Brand Marketing Lead at Unilever for a €1.2B brand, yielding significant profitability and awards, and Brand Building Lead at Edgewell Personal Care, contributing to substantial net sales growth. Awilda holds an MBA from MIT Sloan School of Management, an MPA from Harvard Kennedy School, and a BA from Princeton University.