Barbara (Carbonaro) McKay is a strategic sales and marketing executive with over 15 years of experience in the advertising industry, currently serving as Principal Agency Development Manager at Amazon Ads. Previous roles include significant positions at EW.com and IMDb.com, where they developed innovative marketing solutions and partnerships. Barbara began their career as an Advertising Sales Assistant at SELF Magazine and has since excelled in various leadership roles, focusing on collaboration and data-driven strategies to drive business results. They hold a B.A. in Sociology from Boston College.
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